Definition of E-learning: Content Authoring

Today, I will be treating of the final phrase of Don Morrison’s definition of e-learning,

The continuous assimilation of knowledge and skills by adults stimulated by synchronous and asynchronous learning events – and sometimes Knowledge management outputs – which are authored, delivered engaged with, supported and administered using internet technologies.

(2004, p.4)

I would assert that the process of authoring, delivering, engaging with, supporting and administering content to be time-critical components of the e-learning delivery chain.

E-learning can be authored in a time-frame that is appropriate for the audience – with some of the newer methodologies like Rapid e-Learning, agile (and LLAMA), as well as easier-to-use content creation tools – meaning that subject matter experts (SMEs) are now in a position to author content in a way that was not possible a decade ago. Disintermediation of the traditional instructional design process enables experts to deliver content to where it is needed as soon as it’s possible to do so (Cocheau, 2005). In the same fashion, Jay Cross described “eLearning is learning on Internet Time, the convergence of learning and networks” (2004, p.104); organisations working on internet time are in a position to develop using e-learning in ways that are not possible to achieve via any other learning or training approach. Having elaborated upon the justification for the chosen definition of the term ‘e-learning’, I’m going to dedicate a number of posts to non-formal learning and why you’re using it (even if you don’t know you’re using it).


Cocheau, T. (2005) Rapid eLearning: Disintermediate or Die! [Internet] Available from: [Accessed 15th May 2013]

Cross, J. (2004) An informal history of eLearning. On the Horizon [Internet] 12(3). pp.103-110. Available from:
[Accessed 2nd February, 2018]

Morrison, D. (2004) E-Learning Strategies: how to get implementation and delivery right first time, Chichester: John Wiley & Sons, Ltd.