Discovering Instructional Design 11: The Kemp Model

Morrison Ross & Kemp Model

The Morrison, Ross, and Kemp Model defines different elements, rather than “step, stage, level, or sequential items” of an instructional design, and emphasizes the adoption of continuous implementation and evaluation through the instructional design process. According to Kemp et al, there are 9 elements to ID. Continue Reading


Can we reinvent elearning?

It has come as somewhat of a surprise to me, then, to conclude that ADDIE is a myth. And I’m not alone in reaching this conclusion. Michael Molenda attempted to discover the source for the original reference to the ADDIE model. Molenda’s research led him to assert that the ADDIE Model is merely a colloquial term. Continue Reading