Elearning Adoption in Organizations 5: Rate of Adoption

Table 1 Rate of Adoption over Time (after Bohlen and Beal, 1957)

People (and organizations) don’t adopt new ideas at the same time or at the same pace: rate of adoption vary considerably. Some adopt ideas when they are first introduced; others wait; some never adopt an idea: “…the time span over which people adopt ideas will vary from practice to practice.” Continue Reading

Elearning Adoption in Organisations 3: Stages of Diffusion

Figure 1. A Model of Five Stages of Diffusion in the Innovation-Decision Process (Source: Diffusion of Innovations

According to Everett M. Rogers, peoples’ attitude to a new technology is a key element in its diffusion. Roger’s Innovation Decision Process theory asserts that innovation diffusion is a process that occurs over time through five stages of diffusion: Awareness; Interest; Evaluation; Trial; Adoption. Continue Reading